The event hosted by Yakima, Wash.-based FirstFruits Farms aims to raise the apple's profile through retailer promotions and social media posts.
- Jan 16, 2024
- Apples
The event hosted by Yakima, Wash.-based FirstFruits Farms aims to raise the apple's profile through retailer promotions and social media posts.
Marketers recently shared the unique prospects that ample supply provides for retailers and consumers.
With a large crop in apple-producing states, like Pennsylvania, marketers say there is a need to boost consumption. "That will take some time and some effort," said Chris Sandwick of Hess Bros. Fruit., Lancaster, Pa.
Despite weather challenges this season, growers “look hopeful for '24,” said Cynthia Haskins, president and CEO of New York Apples. “We have a good mix of different apple varieties that are out there ...”
Michigan apple growers experienced some localized frost damage in the spring but still had a great growing year.