Researchers conducted three studies examining whether retailers can use marketing techniques that attribute human form or personality to imperfect produce to help increase purchase intentions.
- Sep 10, 2024
- Produce Retail , Produce Research
Researchers conducted three studies examining whether retailers can use marketing techniques that attribute human form or personality to imperfect produce to help increase purchase intentions.
The Santa Paula, Calif.-based company reported that its total net sales increased 11.7% for the fiscal quarter ending July 31.
For 2023, the USDA reported that 35.2% of the U.S. fresh vegetable supply was provided by imports, down from 35.4% accounted for by imports in 2022 but up from the 32% import share in 2018.
Sixty percent of consumers polled by The Packer’s Fresh Trends 2024 survey reported fresh onion purchases in the past year.
Grocery e-commerce growth is driving market share of total grocery retail sales, almost doubling to 11.8% of total grocery sales in 2023, according to a new report from Agriculture Canada.