Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.
- Dec 14, 2023
- Produce Retail , PMG Retail Merchandising , Produce Products , Avocados
Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.
The trade organization says it recognizes the dominance of Mexican avocados during this time of year and goes all out to help retailers score big returns by promoting the fruit.
It’s still December, but suppliers of avocados and avocado-related products say it’s not too early to start making plans for 2024 Super Bowl promotions.
When Emerald Packaging Inc. was established 60 years ago, the firm occupied 25,000 square feet and employed about 70 workers; the flexible packaging provider now has a 200,000-square-foot facility and 250 employees.
IFCO Systems has been providing the produce industry with reusable packaging containers since 1992, but it's still keeping up with the times, says Rick Overholt, vice president of grower sales.