When snow blankets much of the country’s farmland and temperatures drop to single digits, growers in California’s desert regions shift into high gear with their winter vegetable crops.
- Nov 10, 2023
- California
When snow blankets much of the country’s farmland and temperatures drop to single digits, growers in California’s desert regions shift into high gear with their winter vegetable crops.
Despite higher food prices, consumers who typically include at least some organic fruits and vegetables in their grocery carts are not giving up on the category — and some are increasing their purchases.
Convenience and an ever-expanding array of varieties keep consumers coming back for more.
Suppliers and grocery retailers are working together to provide convenient, healthy options for children and families in the produce aisle — perfect for school lunches and on-the-go snacks.
Although the industry faces serious challenges such as drought conditions and water restrictions, the Golden State's avocado growers are reporting good quality, increased sizing and healthy yields for the 2022-23 season.
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