Latest Fresh Produce News & Insights

At the International Fresh Produce Association’s Global Produce and Floral Show, CEO Cathy Burns delivers a resilient vision for navigating market volatility, advancing traceability and driving fresh produce consumption worldwide... Read More

Chief Commercial Officer Frank Burkhardt calls for a shift toward shared investment across the value chain as rising production and sustainability costs squeeze grower margins... Read More

Industry trailblazers and 2026 Packer 25 honorees Hiroki Koga and Julia Weber are combining advanced agricultural science with deep consumer connection to turn indoor-grown produce into the everyday standard... Read More

In Part 4 of our five-part blueprint series on building an iconic produce brand, CEO Adam Cooper reveals how consumer research, minimalist packaging design and functional innovation translate into a category-winning launch strategy... Read More

As U.S. volume passes a record 3 billion pounds, these Packer 25 changemakers are tackling supply chain friction, driving purchase frequency and building lasting demand growth... Read More

Meet three Packer 25 honorees leading the evolution of the date category through strategic scale, brand development, and consumer-focused innovation... Read More

From farm-level pioneers to retail and logistics strategists to brand visionaries, here are 25 trail-blazing leaders redefining the fresh produce supply chain... Read More

With its new “Earth’s Most Versatile Fruit” campaign, Oasis Dates is leveraging unmatched operational scale and marketing savvy to drive the next wave of produce growth... Read More

Meet Emiliano Escobedo, president and CEO of the Hass Avocado Board and one of the 2026 Packer 25 honorees... Read More

The new social-first “Tommalier” campaign invites consumers to sample guided tomato flights and earn a commemorative certification throughout National Tomato Month... Read More

As combined supply from key regions surges over 40% in the U.S. while consumption lags, a newly launched report from the Global Grape Group urges the industry to pivot from competing for market share to collectively driving global category growth... Read More

Newly appointed CCO Natalie Barber Halpern breaks down how the greenhouse leader is leveraging momentum, new leadership and strategic partnerships to expand its retail footprint... Read More

The Goleta, Calif.-based food-tech pioneer overhauled its business model, cut supplier costs 90% and leveraged AI-driven intelligence to reenter the U.S. produce market stronger than ever... Read More

With the acquisition of Phoenix-based Farm Fresh, Lipman Family Farms doubles down on its Western expansion, bolstering its value-added processing footprint and supply chain resilience to serve rising retail and foodservice demand nationwide... Read More

Sustainability Insights 2026 finds that as reliance on consumer price premiums fades, growers and retailers are turning to operational sustainability to defend margins, build climate resilience and survive rising supply chain costs... Read More

By leveraging social media transparency during a food safety crisis, the company transformed consumer anxiety into a record market share gain, demonstrating how CEA and strategic regional expansion can drive growth when traditional supply chains falter... Read More

To capitalize on retail berry market growth, the Chicago-based company is launching a modernized visual identity and transparent packaging designed to strengthen brand recognition and consumer trust at retail... Read More

EarthFresh Farms and Kamper Farms have launched Wild Rose Packing Inc. in Southern Alberta, establishing a strategic potato and onion packing facility to shorten transit times and ensure a year-round, 52-week supply for West Coast buyers... Read More

CPMA leadership urges U.S. exporters to look past political rhetoric as changing shopper habits and domestic infrastructure investments reshape northern demand... Read More

By lowering barriers to entry and pairing first-time exhibitors with veteran mentors, the International Fresh Produce Association seeks to help business solutions providers maximize ROI at the Global Produce and Floral Show... Read More

From overcoming consumer awareness barriers to expanding year-round usage, inside the brand’s insights-led strategy set to drive a “2X in 5” growth trajectory... Read More

As families swap processed snacks for whole-food nutrition, Zespri’s “Jam-Packed” campaign gives retailers the tools to capture high-growth sales during back-to-school season and beyond... Read More

The company’s new Open Innovation Center in Tokyo combines robotics, manufacturing and cross-industry partnerships with the aim of building a repeatable blueprint for indoor agriculture... Read More

Driven by a 50% boost in crop volume and rapid retail expansion, the brand is outperforming overall category growth nearly three-to-one... Read More

The recent cyclospora outbreak in fresh lettuce didn’t just hurt produce sales; it crippled overall grocery foot traffic and retail spend across the store. Circana’s Jonna Parker unpacks the road to recovery... Read More