Yes! Apples, the woman-owned and New York-grown apple brand of New York Apple Sales, Glenmont, N.Y., is one of more than 100 brands showcased at Pop Up Grocer — possibly one of the first traveling pop-up grocery stores.
The trendy pop-up shop is debuting in Chicago now through May 30 in Chicago's Wicker Park neighborhood, according to a news release.
Pop Up Grocer's mission is to provide a space for discovery, highlighting today's most creative new products and their makers under one roof.
The limited-time retail shop creates a backdrop for exploration with a friendly, inclusive and inviting space, complete with bright shopping baskets, curated shelves, and an in-store café.
“Yes! Apples is thrilled to be a part of Pop Up Grocer as one of the only fresh products featured,” Tenley Fitzgerald, vice president of marketing, said in the release. “We view this event as an avenue to introduce consumers to varieties they may not yet be familiar with, like Koru, a cross between braeburn and fuji varieties, and New-York exclusive SnapDragon, which gets its juicy crispness from its Honeycrisp parent and has a spicy-sweet flavor.”
Photo courtesy Yes! Apples
Yes! Apples is taking a multi-channel, consumer-first approach by connecting directly with customers beyond the produce aisle, driving customers to retail through lifestyle content and partnerships online.
Bringing the buzziest brands on Instagram under one roof to popular cities, this traveling Pop Up Grocer will be open from 9 a.m. to 7 p.m. daily through May 30, at 1555 N. Milwaukee Ave., Chicago.
The apples join the latest in plant-forward snacks and pantry staples — such as pasta made from cauliflower, cheese made from sunflowers and crackers made from upcycled carrots.
At each pop-up location, Pop Up Grocer donates 5% of profits from the sales inside each shop to The Pop Up Grocer Fund, which goes to one emerging consumer packaged goods brand, for whom the donation has an immediate and significant impact.