Wonderful Pistachios unveils Get Crackin' packaging refresh

Wonderful Pistachios says updates to its bags will begin rolling out in the first quarter of 2025 for No Shells varieties, after beginning with In-Shell products in the first quarter if 2024.

The word “Wonderful” is now larger, and all bags will include a “Get Crackin’” callout that reminds consumers of the joy that comes with eating pistachios, according to a news release.

“Our revitalized packaging puts the brand front and center like never before,” said Diana Salsa, vice president of marketing for Wonderful Pistachios. “The updated packaging not only highlights our commitment to quality and health but also celebrates the unique snacking experience that only Wonderful Pistachios can provide.”

The company said the updated In-Shell packaging design showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new Protein Power logo reinforces the health benefits of pistachios. A new QR code on each bag provides access to more information, helping consumers to stay up to date with Wonderful Pistachios products.

In addition, Wonderful Pistachios said In-Shell No Salt and Lightly Salted varieties are getting a fresh new look to align with the color palette of the No Shells line, providing a cohesive experience for consumers. “No Salt” will now be called “Unsalted” and will incorporate white in the packaging design, while Lightly Salted bags will transition from a pale yellow to a calming blue and match its No Shells counterpart of the same variety.

The packaging design for Wonderful Pistachios No Shells will also be refreshed in 2025. The “Wonderful” logo on the front of No Shells packaging will be featured in black instead of white to stand out better on-shelf. A “Get Crackin’” message will be added to the back of every bag, maintaining consistency with the In-Shell line and reminding consumers that the fun of pistachios doesn’t stop when the shells are gone, the company said.