Wonderful Halos launches ‘Hands Off My Halos' campaign

Wonderful Halos says its first national integrated marketing campaign in five years, “Hands Off My Halos,” is designed specifically for the big screen.

The two new commercials highlight Wonderful Halos as a snack both kids and parents love by capturing the chaos that unfolds when a parent takes their child’s last Halos mandarin, according to a news release, whether it’s reporting their mom to the IRS or cutting the brake lines on their dad’s car.

“We are thrilled to blend this playful creative with laugh-out-loud moments to show just how much both kids and parents love Wonderful Halos,” said Jennifer Hirano, vice president of marketing for The Wonderful Company. “Parents are overwhelmed with decisions every day and feel especially pressured when it comes to selecting what they are feeding their kids. Halos are always a win as a healthy, sweet snack for kids and parents alike — just don’t take the last one.”

“Hands Off My Halos” is Wonderful Halos’ first new television campaign in seven years and will air on Amazon Prime, Disney+, Hulu and NBC Peacock. Additionally, the campaign will extend to social media, out-of-home, experiential events, brand partnerships and Wonderful Halos’ in-store POS display program, reaching millions of consumers online and in stores across the country, according to the release. The Wonderful Company’s in-house creative team at Wonderful Agency, led by Chief Creative Officer Bobby Pearce, developed the campaign.

“From mischievous antics to cheeky retaliations, the campaign is a fun, lighthearted way to celebrate a snack that’s adored by the whole family, even if stealing the last one might have some unlikely consequences,” Pearce said. “We aimed to capture how Halos are irresistible and everyone’s favorite healthy snack, no matter the age.”

Wonderful Halos said it also recently launched its largest TikTok campaign featuring its social media mascot, Hal the Halo. To add to the fun, Wonderful Halos will continue to use colorful stickers on its mandarins featuring the Halos mascot with fun, trendy and shareable sayings about how one might feel after enjoying Halos.