Wild About Sprouts partners with Susan G. Komen

Rä Foods says its Wild About Sprouts brand is partnering with Susan G. Komen to raise awareness and support the breast cancer community.

The collaboration aims to raise awareness and support the fight against breast cancer while highlighting the massive health benefits of broccoli sprouts, according to a news release, which added that 1 in 8 women in the U.S. will face a breast cancer diagnosis in their lifetime, and experts estimate that one-third of breast cancer deaths in the U.S. could be prevented with universal access to modern treatments.

During National Breast Cancer Awareness Month in October, all Wild About Sprouts products will feature special Susan G. Komen-branded pink packaging, including its 100% broccoli sprouts and the alfalfa, broccoli and kale blend, the brand said.

Broccoli sprouts contain sulforaphane, a natural compound studied for its potential role in supporting overall wellness and cellular health, Wild About Sprouts said. Research suggests sulforaphane may help promote detoxification, reduce inflammation and support the body’s natural defenses against abnormal cell growth.

Wild About Sprouts says its products are cultivated through the brand’s patented Cold-Grown process, ensuring unmatched safety and freshness. Wild About Sprouts products are grown inside their packaging, remaining untouched until harvested by the consumer to provide maximum freshness and extended shelf life.

For every 3-ounce clamshell of these products sold in October, Rä Foods said it will donate 10 cents to Susan G. Komen, up to a total of $10,000. Additionally, the company said it has pledged a guaranteed minimum donation of $5,000 to support breast cancer research, regardless of sales.

"We're honored to partner with Susan G. Komen this October," Stephanie Browder, Rä Foods vice president of marketing, said in the release. "This collaboration allows us to contribute to a crucial cause while highlighting the incredible health benefits of our sprouts. We invite our customers to join us in supporting breast cancer research with our specially marked products."