What's On Ad — Peaches, grapes, nectarines

What's On Ad — Peaches, grapes, nectarines

by Ashley Nickle, Aug 20, 2019

Yellow-flesh peaches led the way last week as the most promoted fruit in the U.S., with more than 15,600 stores putting peaches on ad for a weighted average price of $1.49 per pound.

More than 10,000 stores also promoted white seedless grapes ($1.68), red seedless grapes ($1.63) and yellow-flesh nectarines ($1.73). More than 8,700 stores had strawberries on ad ($2.40).

Rounding out the top 10 were plums, mangoes, cantaloupes, raspberries and white-flesh peaches.

Here’s how promotions varied based on region:

Northeast

  1. Peaches 2,581
  2. White seedless grapes 2,306
  3. Red Seedless grapes 2,118
  4. Eggplant 2,030
  5. Zucchini 1,849

Southeast

  1. Peaches 4,252
  2. White seedless grapes 3,625
  3. Red seedless grapes 2,826
  4. Strawberries 2,820
  5. Cantaloupes 2,620

Midwest

  1. Peaches 3,004
  2. Grapes 1,703
  3. Nectarines 1,650
  4. Watermelons 1,632
  5. Strawberries 1,410

South Central

  1. Peaches 2,265
  2. Red seedless grapes 1,652
  3. Sweet corn 1,305
  4. White seedless grapes 1,254
  5. Strawberries 1,156

Southwest

  1. Peaches 2,948
  2. Nectarines 2,653
  3. Mangoes 1,582
  4. Strawberries 1,279
  5. Raspberries 1,245

Northwest

  1. Red seedless grapes 677
  2. White seedless grapes 659
  3. Black seedless grapes 600
  4. Raspberries 529
  5. Mangoes 493

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