Beth Keeton is a featured participant in the Viva Fresh Clean Eating Challenge, a six-month journey she chronicled — publicly! — every so often, talking about her progress and challenges in following her food and fitness goals. She said it was a struggle to decide how personal to get, when we always try to put the best face forward in this selling business.
The challenge is part of the Viva Fresh Expo, going on April 21-23 in Dallas, Texas, and hosted by the Texas International Produce Association.
As a past featured participant in this challenge myself, it was surprising to hear how similar our journeys were.
Like Keeton, my goals shifted a bit as I learned more during the challenge. And I’ve taken some of those lessons with me, a year later. Our health — including our diet, exercise, mind and spirit — is a multifaceted thing that we can’t ignore. We can’t do our jobs or enjoy our lives to the fullest if we don’t pay attention to it.
Health concerns are universal, and this challenge is a great vehicle for the produce industry to practice what it preaches.
To hear the back story, journey and takeaways directly from Keeton and me, listen to this "Tip of the Iceberg" podcast episode.