Wakefern, Takeoff partner on automated fulfillment center

Wakefern, Takeoff partner on automated fulfillment center

by Ashley Nickle, Jul 23, 2019

Wakefern Food Corp., the members of which own and operate 353 supermarkets, has partnered with Takeoff Technologies on an automated fulfillment center for online grocery orders.

The “hyperlocal” center is in Clinton, N.J., and will serve certain ShopRite stores in New Jersey and New York, according to a news release. The center’s technology allows for orders of up to 60 items to be assembled in minutes. The center is designed to lower retailer costs for online grocery while improving the shopper experience by making fulfillment faster.

The new center opened this month, and Takeoff and Wakefern have an agreement to open more sites in the future.

“We are excited to partner with Takeoff Technologies to see how their hyperlocal automation technology will benefit our cooperative, retail members and shoppers,” Steve Henig, Wakefern’s vice president of digital commerce and analytics, said in the release. “We are really proud of our e-grocery shopping platform, ShopRite from Home, and believe this partnership will enhance our online shopping service.”

Wakefern’s members own and operate stores under the banners ShopRite, The Fresh Grocer, Price Rite Marketplace and Dearborn Market in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire, Rhode Island and Virginia.


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