Wakefern Food Corp. partners with DoorDash

Wakefern Food Corp. partners with DoorDash

All ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage and Dearborn Market locations are now on DoorDash Marketplace.
All ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage and Dearborn Market locations are now on DoorDash Marketplace.
(Image courtesy of Wakefern Food Corp.)
by Aaron Gonzalez, Apr 23, 2024

Commerce platform DoorDash says it is now providing service with retailer-owned cooperative Wakefern Food Corp.

The cooperative members own and operate 365 supermarkets under the ShopRitePrice Rite MarketplaceThe Fresh GrocerFairway MarketGourmet Garage, and Dearborn Market banners. Customers can now order groceries and daily essentials on DoorDash from these retail locations.

From now through May 12, 2024, shoppers can get 40% off their orders with a subtotal of $50 or more, excluding taxes and fees (up to $25), at all participating locations using promo code FOOD40, the company said in a news release. 

In addition, all participating Wakefern supermarket banner locations will be available on DashPass, DoorDash’s membership program that offers members no delivery fee, reduced service fees, and member-only benefits on eligible orders from thousands of restaurants, grocery and convenience stores nationwide, the company said.

“DoorDash strives to be a modern-day one-stop-shop that offers an efficient way to get everything needed for tomorrow’s breakfast, this weekend’s dinner party or today’s missing lunch,” Tom Pickett, chief revenue officer for DoorDash, said in the release. “Wakefern is one of our most exciting grocery partnerships to date as it not only brings increased selection to DoorDash Marketplace, but gives time back to a variety of shoppers — from those looking for budget friendly value options to specialty shoppers looking for hard to find high-quality foods.”

Shoppers can go to DoorDash and find ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage and Dearborn Market as their supermarket retailer for on-demand, fast delivery of groceries, the company said.

DoorDash, which launched its on-demand grocery delivery in 2020, says it empowers grocers with the tools and technology they need to reach new and loyal customers wherever and however they choose to shop,. DoorDash says it has more than 150,000 nonrestaurant stores globally across its marketplaces and platform services.

“In addition to our own in-house full-service grocery fulfillment offering, DoorDash joins our digital portfolio providing consumers yet another way to shop Wakefern banners," Mike Stigers, president of  Wakefern, said in the release. "By joining forces with DoorDash, which offers on-demand, fast-delivery of grocery staples and household essentials, we can make grocery shopping even more convenient for our shoppers.”









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