Matt King, founder of Simplified Trade, shares a major issue that can cost retailers hefty losses in sales gains when a produce promotion is not carried out at a store, for whatever reason.
In his chat with The Packer's Retail, Education and PMG Editor Amy Sowder, he shares some reasons and how bad the problem is — then dives deep into the solution.
Related: Read the article, providing a snapshot of what's discussed in the interview.
And if you'd rather listen than watch, try the "Tip of the Iceberg Podcast," Season 4, Episode 2.
