Check out the video above to enjoy some great category conversation with the industry expert panelists from our Produce Artist Award Series Spring 2021 Results webinar. Armand Lobato's 40-year-plus retail career has spanned the produce manager, buyer, supervisor and other roles, and Mike O'Brien and Joe Watson both won Produce Retailer of the Year in their tenures as produce retail executives.
Quick takeaways on Vidalia onions
- Vidalia onions present a great storytelling opportunity; the place is right in the name, and the standards that have to be met by the whole industry for the season to start make Vidalias unlike any other item.
- The seasonality of Vidalias opens the door for marketing messages that convey a sense of urgency: Limited Time Only, Now In Season, Here For X More Weeks, etc.
- The arrival of Vidalias can be a storewide event, with meat, deli and other departments joining produce in making a big push for this seasonal specialty.
Display inspiration
If you're looking for some examples of awesome Vidalia merchandising, check out this video of displays that have been submitted for our Produce Artist Award Series.