Uber Technologies Inc. says it is expanding its grocery delivery offering with the addition of FreshDirect to the Uber Eats platform in New York City.
This partnership marks the first time FreshDirect’s catalog will be available for on-demand delivery on a third-party app, according to a news release, with its selection of produce, meats and seafood, dairy products and household items are now available for ordering through the Uber Eats app.
Since its founding in 2002, FreshDirect has been a pioneer in online grocery shopping, specializing in delivering fresh, high-quality and locally sourced food directly to consumers, the release said. By working directly with local farmers, fishermen, growers, distillers and food manufacturers, FreshDirect streamlines the supply chain, ensuring products reach customers faster — up to seven days fresher than traditional grocery stores, the company said.
FreshDirect will now offer delivery to Uber Eats’ customer base, offering even more options for same-day delivery and further expanding its reach. By joining Uber Eats, FreshDirect enables customers to get their favorite groceries on demand through their Uber or Uber Eats apps, often in as little as one hour, the release said.
“This collaboration with Uber Eats marks a significant step forward for FreshDirect,” said Metin Hacioglu, deputy CEO for FreshDirect. “Our customers rely on us for the freshest, highest quality food and groceries, and now, with Uber’s technology and delivery expertise, we can offer them the same exceptional products they love — faster and more conveniently than ever.”
Uber said the launch of FreshDirect on Uber Eats is part of its broader commitment to expanding its grocery delivery footprint and providing consumers with more choice and flexibility in how they shop for food. Uber has rapidly grown its grocery and retail offerings, partnering with leading supermarkets, specialty food retailers and convenience stores to meet the evolving needs of consumers, the release said.
“We’re thrilled to welcome FreshDirect to Uber Eats,” said Hashim Amin,head of grocery and retail in North America for Uber. “As consumer demand for fast, high-quality grocery delivery continues to grow, we are committed to partnering with the right retailers to bring people exactly what they need, when they need it. FreshDirect has long been a trusted source for top-quality groceries, and we’re excited to make their incredible selection more accessible to customers in New York and beyond.”
Customers in New York City can shop FreshDirect on Uber Eats in just a few steps:
- Open the Uber Eats app and navigate to the “Grocery” category.
- Search for FreshDirect and browse the full selection of fresh produce, meats, seafood, dairy, bakery items, prepared meals and more.
- Add items to the cart, select a preferred delivery time and place the order.
- Track your order in real-time as an Uber Eats delivery partner brings FreshDirect groceries directly to the doorstep.