Topline Farms says it is bringing the “Roma Revolution” to the Canadian Produce Marketing Association Convention and Trade Show, set for April 8-10 in Montreal.
A Chairman’s Club sponsor for the event, Topline Farms plans to showcase its year-round, greenhouse-grown roma tomato program, offering Canadian consumers consistent quality and exceptional flavor, the company said in a news release.
With generations of experience, Topline Farms says it is committed to providing fresh, local produce and that Dino DiLaudo, senior vice president of sales and marketing, is eager to demonstrate how its roma tomatoes can help retailers boost sales and strengthen customer loyalty.
“Reliability is key to building trust with consumers,” DiLaudo said. “For decades, we’ve delivered consistent quality by controlling every step of the process — from seed to delivery. This ensures Canadian retailers have access to homegrown romas year-round, satisfying consumers’ cravings no matter the season.”
Roma tomatoes are currently enjoying a surge in popularity. According to The Packer’s Fresh Trends 2024 survey, they are the preferred tomato variety for 45% of consumers. Topline Farms Executive Vice President Max Mastronardi sees this as a major growth opportunity.
“The roma category is thriving,” Mastronardi said. “To meet demand, we’ve introduced convenient pack sizes, including our new 1-pound top-seal format. These options make it easy for Canadians to enjoy their favorite ingredient, grown right here at home. Plus, thanks to our cutting-edge greenhouse technology, our romas taste just as delicious in January as they do in July.”
Topline Farms says it is rapidly expanding its acreage, becoming one of North America’s largest lit crop roma growers. By using Lit Culture technology, which supplements natural sunlight, the company says it achieves consistent yields, superior quality and a more sustainable operation, overcoming the challenges of shorter days and colder temperatures.
At the CPMA show, attendees can experience the Roma Revolution firsthand; Chef Ervin will be creating flavorful recipes at booth No. 1715, highlighting the bold taste and versatility of Topline’s romas, the release said.
“Beyond the samples, we’re building a recognizable brand consumers seek out for its chef-quality flavor,” said Chris Veillon, vice president of marketing.
According to The Packer’s Fresh Trends 2024 survey, romas are the preferred tomato variety for 45% of consumers. Topline Farms Executive Vice President Max Mastronardi sees this as a major growth opportunity.
(Photo courtesy of Topline Farms)
(Photo courtesy of Topline Farms)
by The Packer Staff, Mar 26, 2025