Themed merchandising displays aim to drive Easter sales

Bako Sweet, known for premium sweetpotatoes and eye-catching, themed merchandising, says it is once again helping retailers elevate their produce displays to increase sales this Easter.

The brand says it is offering convenience, trending flavor and variety to shoppers nationwide.

"Retailers should be looking to create vibrant, impactful displays, and our color-drenched bags of sweetpotatoes are the perfect way to draw customers in this Easter season," Susan Noritake, vice president of sales and marketing for Bako Sweet, said in a news release. "The data shows that our bright and playful displays make a huge impact on sales with retailers historically experiencing a 240% sales increase when using our display bins in stores.”

To further maximize sales, Bako Sweet recommends placing complementary items next to sweetpotato displays. Popular Easter dishes like traditional sweetpotato casserole, roasted sweetpotatoes and sweetpotato pie can be enhanced by showcasing ingredients such as compound butters, seasoned nuts, herbs, premium cheeses and baking ingredients nearby, the release said.

Additionally, Bako Sweet offers recipe content to their partners and suggests placing recipe cards or QR codes nearby displays that will inspire new and exciting renditions of classics, such as Sweetpotato Gratin, Sourdough Sweetpotato Biscuits or Vegan Easter Egg Brownies. The brand said this approach not only inspires creative meal ideas but also encourages shoppers to purchase everything they need in one location.

“Easter is one of the top sweet potato buying periods and with additional inspiration retailers can send this sales period into overdrive," Noritake said. “Especially with [an] egg shortage this year, there’s the opportunity to be playful with decor, like putting our colorful array of sweetpotato varieties in Easter baskets or sharing egg-free treat alternatives like our Vegan Easter Egg Brownies.”

Bako Sweet said it recommends that retailers place orders for Easter merchandising displays as soon as possible and begin showcasing Easter-themed items by mid-March to take advantage of early shopper decisions in the lead-up to the holiday.