Greensboro, N.C.-based The Fresh Market has hired industry veteran Vic Savanello as vice president of merchandising for produce.
Savanello comes from Iselin, N.J.-based Allegiance Retail Services, where he was the senior director of produce and floral. In that role he led procurement, merchandising, advertising and sales management, according to a news release. He also spent 15 years at Keasbey, N.J.-based Wakefern Food Corp. as a produce category manager.
“Vic comes to us with extensive retail produce knowledge and has proven himself time and again throughout his impressive career,” Rich Durante, executive vice president of Midwest and Southeast operations of The Fresh Market, said in the release. “Armed with his insights, The Fresh Market is poised to strengthen our reputation as the premier specialty grocer offering the freshest, most accessible fruits, vegetables and complementary offerings to our guests.”
Savanello has been involved in the industry for years, including serving on the board of the Eastern Produce Council since 2006. He is currently president of the council.