Sunkist launches Lunar New Year packaging

Sunkist Growers Inc. has unveiled its newest packaging design to commemorate the Lunar New Year holiday, which begins Jan. 29, 2025, marking the Year of the Snake.

The specially designed 10-pound cartons are versatile and can hold navel or cara cara oranges, while the matching display bins can hold a variety of in-season citrus, including pummelos, according to a news release.

“Lunar New Year is a cherished observance for many of our global consumers, and we are thrilled to celebrate this special occasion with packaging that reflects the vibrant culture and traditions of the holiday,” said Cassie Howard, senior director of category management and marketing at Sunkist. “Our Year of the Snake cartons and display bins not only symbolize prosperity but also showcase the premium quality of Sunkist citrus.

Sunkist said citrus fruits are a key part of Lunar New Year celebrations as they symbolize good fortune, prosperity and health. The company said these new cartons and display bins feature Chinese-inspired illustrations. The packaging highlights the celebratory colors of red and gold, representing luck and wealth in Chinese culture.

“Our Lunar New Year display bins are ideal for promoting our citrus fruit, including pummelo grapefruit,” Howard said. “It’s the largest citrus fruit, with a zesty, tropical scent and a sweet, tangy flavor. Pummelos are displayed in homes and are consumed for good luck during Lunar New Year festivities.”

Sunkist suggests retailers build prominent displays using Sunkist’s Year of the Snake cartons and bins so shoppers can find their favorite citrus fruit, including pummelos, bloods, navels and cara cara oranges, lemons, California mandarins, minneolas and grapefruit.

“The Lunar New Year shopping season is the ideal time for retailers to promote citrus,” Howard said.

Sunkist said it will use social media marketing to feature citrus varieties, healthy eating tips and recipe ideas during to drive shoppers to stores.