Sun Pacific launches new Cuties marketing campaign

Sun Pacific has launched a new marketing campaign for mandarin brand Cuties that it says is designed to drive shoppers to stores.

The “Peel the Love” consumer campaign features a new holiday sticker with festive holiday graphics on master cartons of Cuties that will be supported with an amplified social media campaign, according to a news release.

The full season campaign is set to feature digital ads, social media ads, influencers, office sampling, in-store shipper displays, POS and a loyalty program designed to drive repeat purchase with the Cuties’ core target audience.

“Our new marketing campaign is designed to drive shoppers to stores to buy Cuties and 'Peel the Love' during key moments throughout the season,” said Sarah Deaton, director of marketing at Sun Pacific. “As our modern lives become more complex and just plain busier, finding things that fuel our days is more important than ever. Whether it’s spending simple moments with family, friends or taking time for yourself, Cuties invites you to become champions of taking a break, enjoy life’s simple pleasures and 'Peel the Love.'”

The Pasadena, Calif.-based company says consumers love Cuties for the taste and convenience.

“Cuties are the perfect size for an on-the-go or at-home snack for moms, kids and the healthy-minded individual looking to maintain their health and wellness goals,” Deaton said. “They’re packed with flavor and nutrition and fit well into lunch boxes, backpacks and tote bags.”

Sun Pacific encourages retailers to reach out to the company to plan display contests to bring the campaign to life in-store, making it easy for shoppers to find the mandarin brand.

Cuties have consistently performed better year-over-year for the last four seasons, with 39% more weekly dollar sales per store than the next competitor, says Sun Pacific, pointing to Circana data from the 33 weeks ending June 30, 2024. Citing that same data, Sun Pacific says Cuties also have more trips and higher repeat purchases than any other mandarin brand.