California Giant Berry Farms is partnering with the California Avocado Commission and the California Walnut Commission for separate consumer promotions touting summer snacking duos that are full of flavor and nutrition.
Watsonville, Calif.-based company says consumers can look for fun social media campaigns featuring giveaways throughout June. The partnerships highlight the versatility and complementary nature of California Giant berries, California avocados and California walnuts, creating “a powerhouse of nutrients for optimal health in every bite,” according to a news release.
"This summer, we're excited to partner with the California Avocado Commission and California Walnut Commission to create fun and interactive campaigns that goes beyond traditional advertising," said Kyla Oberman, director of marketing for California Giant Berry Farms. "By engaging consumers on social media and offering exciting giveaways, we're aiming to generate craveability and inspire purchase intent by encouraging consumers to explore the delicious possibilities of our products. We believe this collaborative effort will not only boost consumption of all three ingredients but also create a summer snacking movement that celebrates healthy eating and fresh flavors."
The social media campaigns will feature eye-catching visuals and summertime prize packs for the winners and aims to showcase the versatility of these nutritious products, the release said. Consumers will have the chance to win prizes by participating in the giveaways on California Giant Berry Farms’ Instagram.
“Our social media promotions are a strategic tool to drive excitement and encourage consumption during peak season. By offering compelling incentives and new, exciting snack combinations, we're making it easier for customers to enjoy the bounty of the season,” Oberman said.
The "Summer Snacking Duos" sweepstakes will begin with the California Avocado Commission partnership, running from June 13-19. Winners will receive a prize pack filled with summer essentials, including a California Avocado Commission beach towel, a tray of California avocados, a tote bag, an avocado cutter and stickers — along with a California Giant Berry Farms-branded Yeti tumbler, branded canvas tote and free berries, the release said.
Consumers can enter by following California Giant Berry Farms and California Avocados on social media and commenting on the sweepstakes post with their favorite summer plans or activity.
The next sweepstakes will feature the California Walnut Commission partnership, running from June 20-23. Winners will receive a month’s worth of California walnuts, a reusable bag and branded dishtowel, coupled with a California Giant Berry Farms-branded Yeti tumbler, branded canvas tote and free berries, the release said.
To enter, consumers need to follow both California Giant Berry Farms and the California Walnut Commission on social media.
