As part of our feature on 2018 Produce Retailer of the Year Mike Orf, group vice president of produce purchasing for Hy-Vee stores, we visited the company's brand-new HealthMarket format.
Check out the plethora of dietitian's tips and prepared meal options, along with local offerings, a fixture for Hy-Vee.
Go here for the full profile of Mike, and check out a video of Mike talking about the features of the HealthMarket here.
You can also go here for photos from the company's immaculate Urbandale store.