Wenatchee, Wash.-based Oneonta Starr Ranch Growers is planning holiday promotions that feature apple-centric baked goods recipes, blog posts and giveaways designed to encourage holiday baking and creativity in the kitchen during the fall and winter.
The six weeks of sweets contest promotion, Eat, Bake, Love, launched Nov. 16 and continues through Dec. 25, according to a news release.
“This year people are looking for comfort, security and indulgence and we hope to inspire shoppers to embrace this season we’re in, utilize apples in their latest creations and bundle up and bake,” Dan Davis, director of business development, said in the release.
The company kicked off the promotion by partnering with Leavenworth, Wash., based Wicked Good Cheesecakes, to send special edition Juici Caramel apple cheesecakes and fresh Juici apples to micro-influencers on the both coasts of the U.S., according to the release.
The company hopes the apple cheesecakes will inspire influencers to create something special in their own kitchens with Juici apples, and to share the news about the contest and sweet giveaways with their audiences, Davis said in the release.
The Eat, Bake, Love promotional contest is open to everyone in the U.S. with access to Instagram, according to the release.
Participants are asked to follow the @starr_ranch_growers and @juici_apple sites on Instagram as the company works to build a community on its new Juici page, according to the release.
One winner will be randomly selected each week and announced via Instagram stories, with the six-weeks of giveaways ending on a sweet note on Christmas day.
“We are excited for the opportunity to connect and bring value, inspiration, comfort and baking traditions to our shoppers during a new and ever-changing landscape this holiday season,” Davis said in the release.