As brunch experiences a revival in cities across the U.S., Side Delights is responding with cost-effective, healthy potato products and recipes, company officials say.
“Brunch foods can be both fun and delicious without being high in fat or sugar,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in a news release. “Potatoes are a good source of fiber, which promotes a feeling of fullness, and are packed with antioxidants, vitamins and minerals."
Triou said Side Delights offers a "complete potato portfolio of healthy, satisfying, versatile, convenient, value-added and cost-effective potato choices for breakfast and beyond. From microwave-ready potatoes to fresh-cut A Cut Above options, we have the potatoes to easily and quickly make brunch a fan favorite in every household.”
High food prices and changing consumer dining habits have helped bring brunch back as a budget-conscious “splurge” in 2024, according to food industry consultancy firm Technomic, the release said. Data shows that other post-pandemic consumer dining habits contributing to the increased popularity of breakfast and brunch include eating meals earlier and spending less money on food.
Younger demographics also embrace the trend, creating weekend social occasions using hashtags such as #brunching, #brunch, #brunchtime, #breakfast, #food, #foodie, and #healthyfood. Trending choices are honey sandwiches, cinnamon roll pancakes and wonuts (a waffle-doughnut hybrid), the release said.
Consumers are re-embracing the notion that breakfast is the most important meal of the day, according to the release. A recent article published June 6, 2024, revealed that a significant portion of U.S. consumers skip breakfast, as reported by the American Journal of Clinical Nutrition. The Center for Metabolism warns that skipping breakfast can lead to a disruption in insulin secretion, resulting in low blood sugar, which can cause fatigue, brain fog, and exaggerated emotional responses. It further cautions against choices such as sugary cereal and processed meats, which provide calories but few nutrients, the release said.
Side Delights says its potato products and recipes offer a healthy alternative, providing a balance of nutrients and energy to start the day.
The brand offers healthy breakfast and brunch options and a variety of versatile recipes that can be enjoyed at any time of the day, the release said. Some of these include the Festive Potato Frittata, Chili Potato Cakes, Tri-Color Potato Hash with Kale and Pancetta, Quick Skillet Potatoes with Eggs, and Middle Eastern-Spiced Tomato Sauce.
For more information on Side Delights products and its network of farms, visit SideDelights.com, FreshSolutionsNet.com and GrownWhereItMatters.com.
