ShopRite has been named the "Most Trusted Conventional Grocery Store in the Northeast" in this year’s edition of the BrandSpark Most Trusted Awards.
Research and consulting firm BrandSpark International, in coordination with Newsweek magazine, conducted a survey to assess which brands U.S. customers trust the most. For the third year in a row, ShopRite earned the most trusted honor amongst supermarkets in the Northeast, according to a news release.
“We are so proud that our customers have again named ShopRite as their most trusted supermarket. The majority of our stores are family-owned and operated by grocers who live and work in the neighborhoods they serve," Mike Stigers, president of Wakefern Food Corp, said in the release. Wakefern is a retailer-owned cooperative with member companies that own and operate supermarkets under the ShopRite and other banners. "These close connections with communities help us create shopping experiences that our customers value and trust.”
As part of the ranking, brands were considered in 10 broad sectors, with grocery brands included in the retail sector; shoppers were asked to vote on which brands they trust the most and tell why. Participants cited transparency in business practices, fair prices and timely customer service as important to their vote, according to the release.
"BrandSpark's highly credible list of brands that are most trusted by American shoppers helps consumers make more informed shopping decisions, while enabling brands to leverage and communicate their hard-earned trust," Adam Bellisario, associate vice president of the BrandSpark Most Trusted Awards, said in the release.
ShopRite says it earns trust by providing the best value and shopping experience to customers through its assortment of fresh produce and groceries, own brands, online shopping, loyalty program and sales such as the Can Can event, which recently wrapped up its 53rd annual January run.