Rockingham, Va.-based Shenandoah Growers has new prefilled shippers available for its living herbs.
Scott Dault, vice president of sales, said at the Southeast Produce Council’s Southern Exposure event that the motto for the new shippers is “less labor, more sales.”
For stores with more floor space, there is a 180-count option that allows for 360-degree shopping, and there is also a 36-count option. The assortment in the shippers is customizable but generally includes the top five or six herbs, such as basil, mint, cilantro, parsley and rosemary.
Examples of customization include for occasions associated with recipes that call for one specific herb, like mint for the Kentucky Derby or cilantro for Cinco de Mayo, Dault said.
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