Seen and heard at Viva Fresh 2024 — Part 1

Seen and heard at Viva Fresh 2024 — Part 1

Health and science journalist and author Max Lugavere shared insights on how incorporating fresh produce into diets makes major impacts in the Viva Fresh keynote session. Here, Lugavere joins The Packer Produce Editor Christina Herrick after the session.
Health and science journalist and author Max Lugavere shared insights on how incorporating fresh produce into diets makes major impacts in the Viva Fresh keynote session. Here, Lugavere joins The Packer Produce Editor Christina Herrick after the session.
(Photo: The Packer staff)
by Christina Herrick, Apr 15, 2024

HOUSTON — It was all about the health benefits of fresh fruits and vegetables at Viva Fresh 2024, where Max Lugavere's keynote speech delved into how a diet of fresh fruits and vegetables can change health outcomes. Lugavere, a health and science journalist and author, looked at the science behind popular fruits and vegetables.

Viva Fresh 2024 Fox Packaging
Shown are Jenn Doxey, Raul Acevedo and Victoria Lopez at the Fox Packaging booth at Viva Fresh. (Photo: Christina Herrick)


At the Fox Packaging booth, Jenn Doxey said visitors to the booth wanted to learn more about the company's ability to build sustainable packaging programs.

“People just want answers [to the push toward sustainable packaging],” she said. “It's an ongoing conversation.”

Viva Fresh 2024 North Bay Produce
Shown are Angie Bersok, Rod Bangert, Sharon Robb and Chad Hansen at the North Bay Produce booth at Viva Fresh. (Photo: Christina Herrick)

 

North Bay Produce's reserve Sequoia blueberries were the main draw of the company's booth, said Angie Bersok.

“That's been a big hit,” she said. “Everyone is impressed with the size and quality.”

Bersok said the company's reserved raspberries were also a popular topic of conversation because of the short season.

Viva Fresh 2024 D Produce
Shown are Jorge Morales, Diego Morales, Eric Rosales at the D Produce Co. booth at Viva Fresh. (Photo: Christina Herrick)


Diego Morales of D Produce Co. said visitors to the company's booth have talked about its family-owned and vertically integrated lime operation. Morales said shows like Viva Fresh are so important to the industry.

“The show has been very good and we've seen a lot of old and new friends,” he said.

 

Viva Fresh 2024 Sev-Rend
Shown are Brittnie Hammack and Brian Burkhalter at the Sev-Rend booth at Viva Fresh. (Photo: Christina Herrick)


At the Sev-Rend booth, Brittnie Hammack and Brian Burkhalter said visitors were interested in learning more about the company's sustainable packaging.

“There's a huge interest in PCR,” Hammack said.

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