NASHVILLE, Tenn. — In this special video edition of The Packer's coverage from the Southeast Produce Council's Southern Innovations event, exhibitors share their take-home messages.
Carolyn Bristowe, marketing specialist with Pure Flavor, highlights the company’s new seedless mini peppers.
“Great for snacking and the grill,” she said. “Stuff it and you’re ready to go.”
Kim Chackal, co-owner and vice president of sales and marketing at Equifruit, shares how the company wants to "make it rain" for banana growers.
“We want to teach you that it costs about $5 more per year to make sure that your banana farmers paid fairly if you're switching to Equifruit," she said.
John Patrick, sales manager for Eco Farms, highlighted Mexican avocados.
“It's a great time of year with Mexican avocados — lots of volume, promotable quantities,” he said.
Steven Ware, vice president and general manager of value added for Naturipe, said the new Berry Buddies are geared toward kids, who have more eating occasions than adults.
“We're trying to bring berries, which kids and adults like equally, to this [snacking] category,” he said.
Devon Kennedy, national marketing manager with Highline Mushrooms, showed off the company’s new stuffed mushroom pack.
“All you have to do is peel off the film, pop it in the oven at 350 [degrees] for 15 minutes and you’re ready to eat an amazing appetizer," Kennedy said.
Bob Meek, executive vice president of sales for the Masser Family of Cos., said a highlight of booth visits was the new Amazables line of potatoes.
“It has the same technology as a Hot Pocket; it crisps the potatoes you cook it in the microwave,” he said.
Christian Hosford, senior marketing director at J&C Tropicals, highlighted the company’s mega merchandiser, eight-tray pallet-sized tropical display.
“Each tray comes with a customized planogram that can be customized per season, per location, and on those sheets is a QR code as well as information for the produce managers to know exactly what they’re stocking, so they can provide more information and healthy benefits to their customers,” he said.
Related:
The Southeast Produce Council's board of directors opened the Southern Innovations' exhibit floor with a ribbon cutting.
(Photo: The Packer Staff)
(Photo: The Packer Staff)
by Christina Herrick, Sep 18, 2024