Seen and heard at CPMA 2025 — Part 2

Seen and heard at CPMA 2025 — Part 2

Seen and heard at CPMA 2025 — Part 2
Seen and heard at CPMA 2025 — Part 2
by Christina Herrick, Apr 15, 2025

MONTREAL — The Canadian Produce Marketing Association Convention and Trade Show, held April 8-10, celebrated 100 years of the organization with a nod to the past and an eye to the future.

CPMA 2025 – Ocean Mist
Rebecca Rotter Trebino, Mark Munger, Chris Drew and Brian Hawes are shown at Ocean Mist Farms' booth.

For the Ocean Mist Farms team, the event was about relationship building, said Mark Munger, senior director of marketing. Munger said there's a lot of uncertainty with tariffs among Ocean Mist's customers, so conversations at the event stemmed around reassuring its partners.

“We're reassuring we're here to serve them,” Munger said.

Other topics included the start of spring artichoke season out of Castroville, Calif., which will start in about four weeks. Munger said it looks like it'll be a great crop.

“We're establishing conversation and building excitement [for the upcoming season],” he said. “It's always a fun time of year, and we expect a high-quality crop.”

CPMA 2025 – IFCO
Chad Harrison, Darrin Debrusk, JF Delorme and Jeff Murray are shown at IFCO Systems' booth.

Reusable plastic containers were the main topic of conversation with IFCO Systems. Visitors to the company's booth also talked about the pressure of the modern supply chain.

JF Delorme, director of retail sales for IFCO Systems, said visitors sought more sustainable options that are also durable and protect produce.

“They want to remove wax corrugate,” he said. “We're just here saving the world one RPC at a time.”

CPMA 2025 – CMI Orchards
Rich Mendonsa and Danelle Huber with CMI Orchards and the Cosmic Crisp “astronauts” and space shuttle are shown at the CMI Orchards booth.

The team at Cosmic Crisp visited the CMI Orchards booth. Many CPMA conversations for CMI Orchards involved Ambrosia Gold. The company launched an organic kids snack pack program called “Crunchy Munchy,” which was drawing keen interest.

And the early June start to the cherry season was also a topic of conversation. CMI Orchards shared with booth visitors its specialty cherry program including Skylar Rae, Strawberry Cherries, rainier and its XXL program, which features larger fruit.

“It's up to Mother Nature,” Rich Mendonsa, vice president of business development, said of pinpointing exactly when cherry season will begin for the grower-packer-shipper. “So far things are set up for a good crop.”

CPMA 2025 – Aneberries
Mario Ramirez, Adriana Villanueva and Francis Hurtado Terwes are shown at the Aneberries' booth.

“Berries are a popular fruit here in Canada,” said Mario Ramirez, communications coordinator for Aneberries, which represents Mexico's berry growing sector.

Aneberries offered to booth visitors samples of its Mexican-grown blackberries, blueberries, strawberries and raspberries.

Visitors also learned about Aneberries 15th International Congress, which will be held July 23-24 in Guadalajara. Ramirez said the organization expects about 3,000 attendees for the “biggest berry show in the world.”

CPMA 2025 – Verdant Technologies
Steven Ferrell, Paul Oklesh, Harlan Ewert, Matthew Aronson and Scott Harker are shown at the Verdant Technologies booth.

“We've had a lot of good conversations with customers walking through the show,” said Harlan Ewert, director of sales, West, for Verdant Technologies.

The Verdant team said they spent a lot of time at the booth, and through different networking opportunities, connected with growers the company already works with and introduced new growers to its HarvestHold product.

“There's a lot of demand, and it's good to connect with our grower and retailers at breakfast and lunch,” Ewert said.

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