Naturally seedless lemons from The Wonderful Co. are appearing in produce departments nationwide.
The company plans a marketing blitz that includes in-store displays, point-of-sale materials, and digital and influencer marketing to introduce the branded fruit and create a bigger marketplace for bagged lemons, according to a news release.
The fruit will be in limited supply through May in the U.S. and Canada this first season and available in one- and two-pound bags.
Wonderful Seedless Lemons are also available online at Amazon Fresh.
The starting suggested retail prices are $3.49 for the one-pound bag and $6.99 for the two-pound bag.
"We see a huge opportunity for consumers to buy bagged lemons leveraging Wonderful’s proven expertise creating brands that consumers know and trust," said senior vice president of marketing Adam Cooper. "We believe the fun logo and colorful branded packaging for Wonderful Seedless Lemons will attract consumers to try this new seedless variety that aims to make consumers lives easier.
"The Wonderful Seedless Lemons marketing campaign will also include new eye-catching in-store point-of-sale displays for retailers who carry the brand for consumers to easily identify the brand while they are shopping in-store," Cooper said.
According to third-party research commissioned by the company, 83% of lemon buyers said they’re likely to buy a seedless lemon.
The variety was developed by a grower in Australia, according to the release.
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