Schnuck Markets, with the help of consumers who shop at Schnucks stores, has donated $160,000 to Hurricane Florence relief efforts.
The company donated the funds generated by the “Round up at the Register” campaign to the American Red Cross of Missouri and Arkansas. The money went to the organization’s Hurricane Florence Disaster Relief Fund, according to a news release.
Consumers donated $145,000 of the money.
“On behalf of everyone at Schnucks, we want to say ‘thank you’ to our incredibly generous customers,” Dave Peacock, president and chief operating officer, said in the release. “This effort involved small pocket change, but it will make a big impact for the American Red Cross in supporting those who have suffered tremendous losses due to Hurricane Florence.”
The retailer started the fundraiser on Sept. 17, three days after the hurricane hit the East Coast.
“We are extremely grateful for the willingness of Schnucks customers and the company, who so generously stepped forward to donate, helping us to help those affected by Hurricane Florence,” Cindy Erickson, CEO of the American Red Cross of Missouri and Arkansas, said in the release.