SanLucar wins Rising Brand Award 2024 in Asia

SanLucar CEO Armin Rehberg on Oct. 24 received the 2024 Rising Brand Award from DFI Retail Group at a festive event in Singapore.

Top management of DFI, an Asia-based company in the retail sector, thanked the SanLucar team — consisting of Rehberg; Jaime Sánchez, international markets director; Bilal Issa Middle and Far East commercial director; and Kenny Chu, Asia business development manager — for the added value and innovative strength of the SanLucar brand, according to a news release.

Rehberg expressed gratitude to all the professionals of SanLucar involved in the launch of the firm in Singapore.

“We are very proud and grateful for this award, which is also an incentive for the future,” Rehberg said in the release. “As a unique premium brand for fruit and vegetables, we aim at inspiring consumers every day, especially with our trading partner DFI in Singapore.”

SanLucar received the recognition during a trip to Asia as part of its international expansion plan, according to the release. In Singapore, the company visited its local partner, DFI Retail Group, a pan-Asian retailer that operates around 11,000 points of sales.

DFI is the name behind some of the largest food retail brands in Asia, including Cold Storage, CS Fresh, Giant, Guardian, Lucky Supermarket, Oliver’s, and Wellcome, the release said. Besides the food sector, the group is also active in other industries such as convenience, health and beauty, home furnishings, restaurants and other retail.

Only 10 months after landing on Asian market, SanLucar said it is already present in Singapore, Hong Kong, Cambodia and Central China and is working with selected retail partners in each of these countries with its premium concept.

“Our brand, our premium products, and concepts fit perfectly into the Asian market. We are very pleased with the great positive response we have received in such a short time,” Rehberg said.