Pure Flavor is giving consumers a glimpse into its greenhouse growing operations in the latest edition of its quarterly Live Deliciously e-magazine. Titled “The Power of a Greenhouse,” the 10th edition of Live Deliciously explores how the brand's advanced greenhouse tech enables it to grow fruits and vegetables consistently year-round, regardless of weather conditions and location.
The e-magazine provides readers with a unique opportunity to step inside the magical world of a greenhouse facility and witness the power harnessed by expert growers to feed millions across North America, according to a news release. It also offers consumers plant-based meal recipes, spring wellness tips, healthy eating information and more.
"We want to show consumers what's behind the glass so they can see how we are growing forward with state-of-the-art technology and sustainable growing practices,” Chris Veillon, chief marketing officer for the Leamington, Ontario-based Pure Flavor, said in the release.
Throughout the e-magazine, readers can learn more about how Pure Flavor practices climate-friendly growing in its greenhouses, reducing its environmental impact and enhancing its social responsibility, the release said. Live Deliciously also profiles some of the people behind the magic — the dedicated growers and crop specialists who work to produce high-quality vegetables every day.
“We want to build trust and confidence in our brand by informing and empowering consumers to make smart choices when buying fresh produce,” Veillon continued. “We believe that when consumers know exactly how their food is grown and meet the passionate people working in our greenhouses, they can enjoy it more and benefit from its freshness and quality.”
Pure Flavor's spring edition of Live Deliciously is not only about how food is grown, but also about the ways in which fresh, greenhouse-grown fruits and vegetables can be enjoyed this spring and year-round, the release said. The e-magazine offers tips and recipes for a Mother's Day spring brunch, as well as plant-based eating tips, recipes and more.
(Photo courtesy of Pure Flavor)
With contributions from influencers across North America, the edition aims to inspire readers with mouthwatering recipes, like a Vegan Shakshuka recipe from Hope Monaco, meal planning tips from registered dietician nutritionist Chelsea Leblanc and tips for creating a positive relationship with food for wellness from Evelyn Arguelles.
"We are proud to partner with some of the most talented and passionate influencers in the industry, who create amazing content using our products and inspire others to live a life of Pure Flavor. They are an integral part of our brand story and our mission to bring fresh and healthy produce to every table,” Veillon said.
The latest edition of Live Deliciously can be downloaded for free.