The Produce for Better Health Foundation is setting its sights on September to commemorate its fourth annual National Fruits & Veggies Month celebration.
Launched alongside the Have A Plant Movement in 2019, the annual, monthlong celebration seeks to elevate fruit and vegetable consumption as a national priority and has reached more than 100 million impressions collectively since its inception, according to a news release.
To keep the momentum going, PBH has unveiled the 2022 National Fruits & Veggie Month Toolkit, according to the release, available online at https://fruitsandveggies.org/nfvmtoolkit/.
“The 2022 National Fruits & Veggies Month Toolkit makes it easy for everyone to join PBH in 'Celebrating The Roots Of Our Food,' with turnkey resources, compelling social content, visually appealing creative assets, sample communications tools and more,” Wendy Reinhardt Kapsak, CEO and president of PBH, said in the release.
Some features of the 2022 National Fruits & Veggies Month Toolkit include:
- Simple ways to get involved with social media posts using the hashtags #haveaplant and #NFVM2022 to elevate and integrate content into the broader conversation;
- Segmented easy and fun activations, promotional ideas and opportunities for suppliers, retailers, community leaders, health and wellness professionals, as well as lifestyle/nutrition/agriculture and culinary/foodservice influencers;
- Expertly curated social media posts and images for industry, influencers and consumers to post and share on their social media channels;
- New and engaging social media tiles and GIFs for people to engage with followers and create user-generated content;
- Sample press release for collaborators to show their leadership and express their support for National Fruits & Veggies Month to help consumers eat and enjoy more fruits and vegetables more often; and
- Turnkey editorial copy for use in newsletters, websites and other internal and external communications to seamlessly share the fruit and veggie love.
“This September, we ask that everyone across the industry share at least one social media post or include content in a consumer-facing communication or newsletter about National Fruits & Veggies Month,” Katie Calligaro, PBH marketing and communications director, said in the release. “We created the new toolkit in the spirit of keeping it simple and easy. We recognize the value of turnkey resources to aid in planning for National Fruits & Veggies Month, as well as showing support for PBH. This toolkit provides industry with the opportunity to rally around fruit and vegetable consumption, as well as drive momentum for the award-winning Have A Plant movement."