Episode 28 of Tip of the Iceberg Podcast features an interview between retail editor Ashley Nickle and Chris Romano, vice president of produce merchandising for The Fresh Market, about trends the company is forecasting for 2021 and merchandising produce in this most unusual time.
Romano discusses categories he's excited about in the year ahead, applications for various produce items and how those can inspire shoppers, team member training, ways to engage shoppers in a world (temporarily) without traditional sampling, and much more.
You can listen to the interview on the player below or on popular listening apps including Apple Podcasts and Spotify.
In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!