Pear Bureau Northwest has awarded the two winners of its display contest with the Defense Commissary Agency a trip to the Produce Marketing Association's Fresh Summit.
Veronica Martinez with San Diego Naval Base Commissary in San Diego, Calif., and Leander Braziel with McConnell Air Force Base Commissary in Wichita, Kan., built the winning displays in the World Pear Day and National Pear Month contest, according to a news release.
“The produce managers participating in the contest went over and above with eye-catching and educational displays that are sure to increase pear sales,” Bob Catinella, regional marketing manager for Pear Bureau Northwest, said in the release. “Selecting just two winners was a difficult task, with many entries showing exceptional creativity. We appreciate everyone who created memorable displays and thank them for contributing to our pear category.”
For more beautiful pear displays, check out the Produce Artist Award Series Fall 2020 Results Webinar and skip ahead to the 14:50-minute mark, where you'll see some of the top displays in the pear category and hear commentary from industry veterans on what makes those displays so effective.
For expert insight on the details of pear merchandising, see this in-depth column from Brian Dey, senior merchandiser and natural stores coordinator for Four Seasons Produce.