Industry members who source various organic fresh fruits and vegetables from around the world will talk about opportunities and challenges for imported organic produce during a panel discussion Jan. 27 at the Global Organic Produce Expo.
Topics will include what marketing and storytelling opportunities exist around imported organic produce in particular; what it looks like to balance social and environmental responsibility and economic sustainability in a business model; what retailers want from their organic programs; opportunities ahead for the segment; and more.
Participating in the conversation will be:
- David Posner, founder, Santa Cruz, Calif.-based Awe Sum Organic
- Chris Ford, business development and marketing manager, Mount Vernon, Wash.-based Viva Tierra Organic
- Joe Barsi, president of Watsonville, Calif.-based California Giant Berry Farms
- Aaron Brookes, director of sales and marketing, Santa Cruz, Calif.-based Jacob Farms del Cabo
The panel focused on imported organic produce is scheduled for 3:15 p.m. CST on Jan. 27. Following that discussion will be a networking session to allow attendees to continue the conversation about challenges and opportunities ahead for this segment of the category.