The Packer's Tom Karst, Amy Sowder and Ashley Nickle discuss key topics of the week, including federal policy and leadership changes affecting produce; insight from multiple produce retail executives at West Coast Produce Expo; and Avocados From Mexico's new Super Bowl strategy featuring Troy Aikman and Erin Andrews.
For more on these topics, check out the following articles:
Leaders look to new political era, hope for immigration reform — Issues that are important to the industry include immigration reform, expanded trade and continuing recovery from the COVID-19 pandemic. It is too early, industry leaders said, to predict how Biden will approach those challenges, and if he will be successful.
Troy Aikman, Erin Andrews: Game days call for Avocados from Mexico — The campaign, Make The Big Game Your Bowl Game, is Avocados From Mexico’s first in-store celebrity shopper engagement program and is available for free to all grocery retailers.
Focus on fundamentals, says Rouses produce director — How can retailers engage their communities with events that excite shoppers about produce during a pandemic in its ninth month?
Michael Schutt of Raley's talks e-commerce at WCPE — Michael Schutt discussed at the West Coast Produce Expo his company’s growing online business and his experience with navigating the pandemic as he has transitioned into a new role.
Jeff Cady talks leadership, key attributes for produce roles at WCPE — Jeff Cady shared his takeaways on how 2020 has developed him as a leader, which characteristics are essential for different produce roles, and opportunities he’s taken to continue his development and that of his team.
Consumer retail habits, reshaped by pandemic, aren’t changing soon — The consumer’s wild ride through the COVID-19 pandemic isn’t over yet, according to Steve Lutz, senior vice president of insights and innovations for Category Partners.