Editor's note: The following report is from The Packer’s Organic Fresh Trends 2024, which provides insight based on survey responses from consumers. Since 1983, The Packer has sponsored major consumer studies to track trends in the purchases and consumption of fresh produce, documenting the fluctuation in purchases of specific fruits and vegetables as well as changing attitudes toward industry issues.
The Packer’s Organic Fresh Trends 2024 survey found that 17% of consumers said they shopped for organic carrots exclusively. That is up from 14% who indicated they shopped exclusively for organic carrots in the 2023 survey and slightly higher than the 16% who indicated that response in the 2022 survey.
Organic Fresh Trends also showed that 37% of consumers said they purchased organic carrots at least some of the time.
The survey indicated that younger consumers, higher-income households, ethnic minorities, and households with children more often reported purchasing organic carrots compared with their counterparts.
As with many organic produce items, consumers who shopped exclusively for organic carrots skewed young. For example, 29% of shoppers aged 18-29 said they purchased organic carrots, compared with just 10% for those consumers aged 60 or older.
More info from Organic Fresh Trends 2024
Organic retail sales — Carrots 2022
- Pounds sold: 239.2 million
- Average retail price per pound: $1.62
- Retail sales: $387.5 million
- Percent of total organic produce sales: 4.9%
- Organic percent of retail carrot sales: 29%
- Change in sales from last year: up 2%
Source: Circana
Organic purchasing patterns of carrots
- Organic only: 17%
- Organic at least some of the time: 37%*
*Includes consumers who purchase only organic carrots and those who purchase a combination of both organic and conventional carrots.
Reported ORGANIC ONLY purchase by household income*
- $100k+: 19%
- $50k<$100k: 17%
- $25k<$50k: 16%
- Less than $25k: 14.3%
*Figures based on annual household income
Reported ORGANIC ONLY purchase by gender
- Women: 17%
- Men: 18%
Reported ORGANIC ONLY purchase by presence of children at home
- 1 kid: 23%
- 2 kids: 27%
- 3 or more kids: 14%
- No kids: 13%
Reported ORGANIC ONLY purchase by region
- South: 22%
- Northeast: 18%
- West: 15%
- Midwest: 11%
Reported ORGANIC ONLY purchases by age*
- 18-29: 29%
- 30-39: 28%
- 40-49: 23%
- 50-59: 15%
- 60+: 10%
*Considering primary household buyers
Reported ORGANIC ONLY purchase by ethnicity
- Other: 36%
- Asian: 31%
- Black/African American: 27%
- Hispanic: 21%
- white/Caucasian: 15%