Grower, marketer and distributor Oppy says it has a new partnership with Blue Diamond Growers to deliver an array of fresh almond and almond-fruit blends into retail produce departments.
These new introductions are consumer-tested and widely approved assortment that includes Oven Roasted Honey, Lightly Salted, Sea Salt and Black Pepper, Whole Natural almonds, as well as Toasted Almonds and Cherries and Sea Salt Almonds and Blueberries sold in resealable stand-up bags, according to a news release.
“Annual almond consumption in the U.S. triples that of the next most popular nut, but almonds own a mere 5% volume share in produce,” said Brett Libke, senior vice president of national sales for Oppy. “We see a huge opportunity with Blue Diamond’s brand equity, powerful promotions and free-standing displays driving sales.”
After research and development by Blue Diamond, the new line has the perimeter shopper top of mind as it features premium almond varieties and no added oils or artificial flavors, the companies said.
“We are excited to complement our center-store portfolio with this fresh new offering,” said Carmen Bourgaize, Blue Diamond Growers chief commercial officer. “Our consumer research indicates a purchase intent of over 70%, and 9 out of 10 people say there’s at least one item in our portfolio they would buy. We are eager to bring this strong value proposition to the produce shopper through our friends at Oppy.”
Oppy said it will showcase these new offerings at its International Fresh Produce Association’s Global Fresh Produce and Floral Show in Atlanta at booth No. 3239.
Oppy and Blue Diamond Growers will team up to offer new flavors and dried fruit and almond mixed bags, launching at the Global Produce and Floral Show.
(Photo courtesy of Oppy)
(Photo courtesy of Oppy)
by The Packer Staff, Oct 17, 2024