Ocean Mist Farms to launch Phase II of Roastables kits

Ocean Mist Farms unveiled a new line of Roastables Ready-to-Roast kits at the International Fresh Produce Association's Global Produce and Floral Show in October. In December, it received Joe Nucci Innovation Award at the New York Produce Show and Conference, the company says.

Roastables was selected from 10 innovation finalists to receive this prestigious award, which celebrates the “best product innovation in service of expanding fresh fruit and vegetable consumption,” according to a news release. The company says the award validates not only the success of the initial product launch but also recognizes these meal solution kits are on-trend and resonating with today’s consumers.

The first phase featured washed and halved Brussels sprouts and included three chef-crafted flavors: Sweet Sesame, Lemon Caesar and Sun-Dried Tomato. Now the company says it is building on its momentum and will be launching the next phase of its Roastables line at the Southeast Produce Council's Southern Exposure event in Orlando, March 6-8, with four new items with distinct flavor profiles.

Ocean Mist Farms will again be sampling these dishes at booth No. 918, two of which feature washed and trimmed cauliflower florets in Parmesan and Black Pepper and Spicy Buffalo options and two others including washed and trimmed broccoli florets in tangy and bold Sweet Teriyaki and Zesty Herb flavors. All the fresh vegetables are grown exclusively by Ocean Mist Farms.

“As our national distribution continues to grow, now is the perfect time to expand the line and give consumers even more options,” said Ocean Mist Farms Senior Director of Marketing Mark Munger. “These roasting kits have gotten rave reviews by consumers, industry colleagues and retailers alike. At the end of the day, we’re all consumers with busy lives and active families who want to provide healthful and nutritious — but also delicious — foods to our families. And do so without spending hours of prep time in the kitchen. This line of Ready-to-Roast kits checks all those boxes, and now with several fresh vegetable and chef-crafted flavor options that are bound to appeal to every palate in the family.”

“We understand that today’s consumers are busier than ever, with many households balancing two working parents,” said Ocean Mist Farms President and CEO Chris Drew. “Our goal with these roasting kits is to give families back some of their precious time, without having to sacrifice nutrition or taste.”

Phase III of this line, featuring other premium fresh vegetables from Ocean Mist Farms, is already in development with an estimated fall 2025 launch date, the company says.