Curious about the new pink pineapple from Del Monte? Retail editor Ashley Nickle and copy editor and designer Amelia Freidline got to try the limited-edition Pinkglow variety this week.
If you're looking for just the review of this luxury fruit itself, available for $49 from online specialty fruit retailers Melissa's and Tropical Fruit Box, you can skip to the 6:45 mark of the video.
Earlier in the conversation, Amelia and Ashley discuss Del Monte's marketing of the Pinkglow, from the fanfare preceding its launch to the opulent box it comes in to the influencer-focused language on the Pinkglow website.
To read about the development of the variety and how it's grown — and to get details on the Del Monte sweepstakes that will give one winner a virtual Pinkglow party, complete with mocktail kits and an expert mixologist — check out our earlier article here about the debut of the Pinkglow.
