Organic and natural grocery retailer Natural Grocers is holding its annual in-store holiday fundraiser for established food bank partners through Dec.31. T
The campaign is in addition to the company's ongoing "Bring Your Own Bag" program, which donates 5 cents per shopping trip to local food bank partners when customers bring in their own reusable bags, according to a news release.
"Commitment to Community" is one of Natural Grocers' Five Founding Principles, reflecting a deep dedication to making a positive impact. Natural Grocers said it has forged lasting partnerships with various organizations that strive to improve the lives of those in the 21 states it serves, particularly those dedicated to combating food insecurity.
According to data provided by Food Bank of the Rockies, the company's food bank partner for many of its Colorado stores, an estimated 1 in 9 individuals faced food insecurity in 2022, with the situation being even more alarming for children, where the figure rose to 1 in 7, the release said.
"The holiday season is often a time of joy with friends and family, where food plays a central role. However, it can also heighten stress for those facing financial hardships, forcing tough choices between food and other essentials," said Raquel Isely, vice president of marketing for Natural Grocers. "Collaborating with our local food bank partners is something we prioritize throughout the year with our 'Bring Your Own Bag' initiative and food rescue efforts. In 2022 we took the next logical step and added a fundraiser and food drive at every store. The enthusiastic response from our customers and the good4u crew inspired us to make this an annual tradition. We encourage our customers to look for donation stations in each store or connect with a crew member at the register to learn more."
Customers can contribute throughout the holidays in two ways:
- Donate $1, $5 or $10 at the register — These funds will go directly to the same organization that currently receives donations from Natural Grocers through their "Bring Your Own Bag" Program.
- Purchase and donate nonperishable items, collected at the front of the store — These donations will go directly to the local food bank partner or local food pantry that currently receives food donations from the company.