Several Price Chopper and Market 32 locations in Connecticut, Massachusetts, New York and Vermont are now offering “ugly” produce.
The Misfits line from Eden Prairie, Minn.-based Robinson Fresh will be available at 15 stores, according to a news release.
Robinson Fresh supplies numerous retailers with cosmetically imperfect fruits and vegetables.
“We understand there is produce left in the field because farmers don’t think there is a market for it,” Craig Arneson, Robinson Fresh general manager for the northern region, said in the release. “With the Misfits program, farmers have an outlet to sell more produce, and customers have an opportunity to save money and help reduce waste.”
Schenectady, N.Y.-based Golub Corp., which owns the stores, described carrying Misfits as a way to align with U.S. Department of Agriculture food waste reduction goals.
The USDA aims to cut food waste by 50% by 2030.