Misfits Market has launched Fulfilled by Misfits, a dedicated service for perishable brands to store, pick, pack, fulfill and deliver their products nationwide via the company’s logistics platform.
“At Misfits Market, we’re always looking for ways to reimagine the food system and eradicate food waste by finding value in places others don’t look,” Abhi Ramesh, founder and CEO of Misfits Market, said in a news release. "Fulfilled by Misfits is an emerging B2B offering that expands on our mission by helping consumer brands rapidly achieve a level of efficiency, cost savings and scale that would otherwise be out of reach.”
Perishable fulfillment is fundamentally complex due to high barriers to entry and a lack of flexible options that can easily scale alongside brands of varying sizes, the release said. Misfits Market said the few existing solutions are prohibitively expensive or don’t offer customization, forcing small and growing businesses to cobble together a DIY approach that’s costly and incredibly time- and resource-intensive.
Fulfilled by Misfits helps perishable businesses reach profitability by scaling faster via more cost-effective, reliable and robust solutions for storage, fulfillment and e-commerce, according to the release. Misfits Market said the offering taps into its core logistics competency and uses the company’s existing infrastructure and in-house built technology to provide a simple, customizable solution for perishable businesses
Misfits Market also said this leverages its national scale, five temperature-controlled facilities, comprehensive warehouse management system, internal delivery network and relationships with legacy third-party logistics to offer middle- and last-mile rates while increasing cold chain efficiency. Core Fulfilled by Misfits services include:
- Pallet receipt and storage.
- Pick and pack operations for order fulfillment.
- A fully built out tech-forward warehouse management system and customizable programming that helps determine the amount of coolant needed per order.
- First-party and third-party logistics shipping: Full-service logistics offering including fully tracked first, middle and last mile using Misfits Market's first-party delivery network or one of its last-mile shipping partners across the country.