Produce Retailer editor Ashley Nickle and The Packer's copy editor and designer Amelia Freidline talk about Fresh Trends consumer research on squash and try out an easy but delicious preparation of the vegetable.
According to Fresh Trends, 25% of consumers purchased squash in the last 12 months. The likelihood of purchase was slightly lower among millennials, at 19%. In terms of regions, the South came in first for squash, with 32% of people from that area saying they'd bought the vegetable.
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