Produce for Kids is partnering with Grand Rapids, Mich.-based Meijer for a retail campaign to bring nutrition education to schools.
Starting Sept. 3, during National Family Meals Month, the companies will use in-store recipe displays and the #PowerYourFamilyMeal to boost fresh produce sales for families, according to a news release. Consumers can also use the hashtag on social media to share their healthy eating.
Funds raised during this month will go towards the Jump with Jill nutrition education program, to promote healthier lifestyles for kids.
“Research has proven that families that eat together have kids who fare better in many measures, including mental health and well-being,” Trish James, vice president for Produce for Kids, said in the release. “In our efforts to create a healthier generation, we must recognize the importance of the family meal and the impact it has on our future generation.”
Meijer’s signage will also include the website www.produceforkids.com/meijer, which will showcase registered dietitian-approved recipes, meal planning tools, campaign details and parents’ healthy tips, according to the release.
Shipt, Meijer’s home delivery partner, will join the celebration by giving away four memberships online and offering discounts for shoppers.
“At Meijer, we know Family Meals Month is the perfect opportunity to spread the value of this activity with our shoppers,” registered dietitian Tina Miller, Meijer healthy living advisor, said in the release. “We are proud to partner with Produce for Kids on an effort that encourages the consumption of fresh fruits and vegetables, and supports our local school nutrition efforts through Jump with Jill.”