Masser Family of Cos. to showcase Side Delights at New York Produce Show

The Masser Family of Cos. says it will exhibit at the New York Produce Show, set for Dec. 10-12 at the Javits Center, and will be part of a collaborative effort with the Pennsylvania Co-Operative Potato Growers to showcase Pennsylvania’s potato offerings.
 
Presented by the Eastern Produce Council and Produce Business magazine, the three-day event includes networking opportunities, a trade show of over 400 companies, educational sessions and tours of the region’s industry, including local retailers, wholesalers, foodservice distributors, urban farms and unique eateries.
 
The Masser Family of Cos. will exhibit at booth No. 207 featuring a full assortment of Side Delights varietal potatoes, including popular bags, organic and petites in addition to the newly launched convenience potato, Amazables, which are oven-crisp-style microwave potatoes paired with custom sauces made by Litehouse, according to a news release.

Keystone Potato Products, a fresh-cut and dehydrated potato company within the Masser Family of Cos., will also be represented in booth No. 207, featuring its Side Delights A Cut Above fresh-cut and whole-peeled potatoes line for both retail and foodservice customers.
 
Adjacent to the Masser Family of Cos. booth, Pennsylvania Co-Operative Potato Growers will exhibit at booth No. 209 as part of a collaborative approach between the company and the co-op as partners for A Cut Above fresh-cut lines for retail and foodservice, the release said. The recently refreshed Penn’s Own retail bags will be featured.
 
“The participation of Masser Family of Cos. with [Pennsylvania Co-Operative Potato Growers] highlights their collaboration for the betterment of the [Pennsylvania] potato industry,” said Bob Meek, chief revenue officer of Masser Family of Cos. “Keystone predominantly uses Pennsylvania potatoes, which keeps local farmers farming and provides consumers with farm fresh potatoes for its A Cut Above fresh-cut lines.”
 
The Masser Family of Cos. and Pennsylvania Co-Operative Potato Growers represent most of the Pennsylvania potato industry, with the collective ability to serve retailers better and provide the foodservice and institutional needs of all package sizes within the Northeast, the release said.
 
The company says Side Delights offers a variety of choices of nutritious, economical products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes, and organic potatoes.