A big chunk of sales in the fresh produce department come from impulse purchases, and parents shopping with children are heavily influenced by their children's impulsive requests.
So, it makes sense Goldenberry Farms created its “Ramboo” fruit-loving characters that headline a series of fruit-finding tropical adventures, featuring 12-ounce rambutan as the exotic prize, according to a news release. Miami-based Goldenberry Farms is a grower, packer, exporter and merchandiser of fruit.
Rambutan is available July through mid-January. Unlike its lychee cousin, rambutan features a brilliant red, soft-yet-spiky exterior.
Learn on PMG: Rambutan
And no parent will be shocked by this statistic: Almost 94% of children ask for a purchase from a parent while shopping at grocery stores, and inside the supermarket is where parents are the most open to influence from their kids, according to Paramount Consumer Insights 2023/Nickelodeon Kids and Family GPS.
Children seem to have significant influence on product decisions for which they will be the primary consumer, according to University of Florida/Institute of Food and Agricultural Studies research in 2021. So, cartoon-themed produce branding and merchandising is a logical marketing strategy.
(Photo: Ramboos by Goldenberry Farms)
The Ramboos character-branded product line offers a kid-friendly introduction to the world of tropical fruit. Vibrant, colorful labels feature seasonal scenes, complemented by in-store merchandising and interactive games.
Now, Goldenberry launched the “Ramboos Big Adventure” game on the Apple Store and Google Play as a value-add to the product line.
Related: Goldenberry Farms commits to recycled packaging for 2022
Sourced from Guatemala and Honduras, Ramboos rambutan fruits are hand-harvested and available in 12-ounce clamshell packs made with plant-friendly materials and recycling in mind, according to the release. Bulk sizes are also available for foodservice clients.
Goldenberry Farms participates in The Fresh Fruit and Vegetable Program, which helps to introduce elementary school children to a variety of produce that they otherwise might not have the opportunity to sample.